John Wise

Helping clients with all their real estate goals!


In todays world, most people have a pretty good sense as to what their house is worth.  Their are a lot of online tools you can use to figure out the averages.  This is certainly an important aspect for establishing price, but the online tools do not allow you to dive deeper.  

Ultimately, value is established when the price a Buyer is willing to pay matches the price a Seller is willing to sell.  The important part is establishing that initial market list price because it sets the tone for the markets reaction.  

This initial list price comes from a combination of facts and emotions.  


What similar homes are selling for in your neighborhood. Similar includes things like house size, lot size, age of the home, location of the home and the quality and amenities.  A good Realtor will look at all these factors.  


Most agents say you have to take emotion out of any sale. I say...that's impossible.  Establishing a price includes things like your motivation to move. If there's no pressure to move, your price may be higher to start.  If you have a job change or life event, you might want to sell it quicker and start lower. 


This is the heart of my business and the heart is what matters. For most families, their home is their largest financial asset, and deciding to sell it is a big decision that involves a lot of preparation and work. When you're ready to sell it's important to have an experienced real estate professional handle the details involved in the successful sale of a home for top dollar. But, more importantly, many times selling this home is more than just a transaction.  Many times it is an emotional experience.  I understand the dollars and sense of the business but also understand the emotion behind making a move to call a new place home.  

As an experienced professional who has helped many Ventura County and San Fernando Valley area residents sell their homes, I know how to handle every aspect of the sales process - from strategically marketing and showcasing your home to making sure everything's signed, sealed and delivered by the closing date.

Providing you with comprehensive, high-quality listing service is my top priority. So when you decide to sell your home, please contact me and let's get started!


We recommend starting with our tool that gives you a lot of good information on what's happening in your neighborhood.  After this, we can work with you on narrowing things down so that you are looking at all the right data to make the right decision for you.  

It's an automated tool with no obligation or commitment to use our services.  Just click the link below to get started.